{"id":638,"date":"2021-05-22T02:27:43","date_gmt":"2021-05-22T02:27:43","guid":{"rendered":"https:\/\/tareqhajj.com\/?p=638"},"modified":"2021-05-22T02:31:44","modified_gmt":"2021-05-22T02:31:44","slug":"how-to-run-effective-food-ads-in-blacksburg-va","status":"publish","type":"post","link":"https:\/\/tareqhajj.com\/?p=638","title":{"rendered":"How to Run Effective Food Ads in Blacksburg, VA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/tareqhajj.com\/wp-content\/uploads\/2021\/05\/133018F2-CED8-4D07-AFED-7EA6D8C61EEE-1973-000000D6EC3B528D-2.jpg\" alt=\"\" class=\"wp-image-592\" srcset=\"https:\/\/tareqhajj.com\/wp-content\/uploads\/2021\/05\/133018F2-CED8-4D07-AFED-7EA6D8C61EEE-1973-000000D6EC3B528D-2.jpg 640w, https:\/\/tareqhajj.com\/wp-content\/uploads\/2021\/05\/133018F2-CED8-4D07-AFED-7EA6D8C61EEE-1973-000000D6EC3B528D-2-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with \u201chot\u201d products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, more recently, there\u2019s been a high demand for health, immunity, and plant-based foods, along with flavors with global appeal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Increasing growth is good news for food businesses. However, to gain traction, companies need to differentiate themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One way to achieve this is through advertisements that hit the spot creatively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Food brands often use creative ads that indulge the senses while appealing to consumers\u2019 physiological and emotional sides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How can you do the same? Here are some tips you can start using today to run effective food ads in Blacksburg.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8 Tips for Creating Effective Food Ads<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of the best food ads use proven techniques to capture viewers\u2019 attention, get people talking, and build customer trust. Regardless of your budget, these are all methods you can use in your food ad campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s get started with the first one:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Use Visual Storytelling<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Brands have used storytelling for decades. However, there\u2019s now a greater emphasis on visual storytelling. Rather than relying on words, strong visual imaging enables food brands to gain viewers\u2019 attention in a marketing world full of clutter and rivals\u2019 messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a brand uses visual storytelling effectively, these food ads can encourage an audience to become regular customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, what does visual storytelling mean?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll find plenty of definitions online, but Shlomi Ron, CEO of the Visual Storytelling Institute, says it involves four main factors:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>creating compelling narratives<\/li><li>ensuring the customer is the main focus of the story<\/li><li>developing an emotional, visual media experience<\/li><li>distributing these elements throughout the buyer\u2019s journey<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">At a recent webinar, Ron explained how visual storytelling would shape the next decade, citing brands like Panera Bread.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Missouri-based company used its drivers in a campaign to improve consumer trust and credibility among shoppers. However, if you watch most of Panera Bread\u2019s ads, you\u2019ll notice visual storytelling is part of them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How can you do the same? By:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Determining the reaction you want from consumers:<\/strong> Do you want them to feel happy? Relaxed? Confident? How can your ad convey that?<\/li><li><strong>Learning from the best:<\/strong> There\u2019s plenty of good examples of visual storytelling around. Find a brand in your niche that does it well.<\/li><li><strong>Using tried and tested storytelling techniques:<\/strong> Hook your viewers from the first scene, show instead of telling, and create an effective narrative arc.<\/li><li><strong>Including customer stories:<\/strong> Make your ads customer-focused while addressing their concerns or wants.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Another way to do this is by demonstrating your values, showing your consumers what you care about, and how your brand makes the world a better place.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Choose Your Colors Carefully<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Color is one of the most critical parts of your food ads. Picking the right color engages consumers and can affect their buying behaviors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right color also builds your food brand\u2019s identity. In a sector where your branding needs to be bold to get noticed, it\u2019s not surprising many food companies frequently use bright primary colors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Food and drink brands often use reds, blues, oranges, and greens\u2014and these colors all speak to shoppers differently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, advertisers use red to trigger appetite, and consumers associate green with health. Yellow shades reportedly increase serotonin and happiness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When choosing your colors, ask yourself what emotions are you trying to express? How does your typical consumer think when they buy your product? How does your chosen color fit in with your brand overall?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Show Your Brand\u2019s Voice and Personality<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a wide variety of personalities in food ads. You\u2019ll see everything from playful and fun to formal and even functional. It all comes down to the overall tone of the individual brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, whichever voice you\u2019re going with needs to be powerful, and your buyers must recognize and relate to it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve decided on your brand\u2019s personality, it\u2019s best practice to incorporate it across your business, including your:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>website<\/li><li>packaging<\/li><li>newsletters<\/li><li>logos<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Research Each Platform for Advertising<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You could create the world\u2019s best food ad, but if you\u2019re putting it in front of the wrong audience, it\u2019s going to be a waste of time and money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many ways to get your brand noticed, but don\u2019t feel like you have to be on every platform. The right vertical for you depends on who your market is and where you can find them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re using social media, then according to Up Menu:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook has enormous potential for restaurants.<\/li><li>Twitter works best for sharing details of food industry happenings.<\/li><li>Instagram and Pinterest work well for visual storytelling and sharing images.<\/li><li>YouTube is the most obvious choice for sharing video guides.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, many food brands are using TikTok well, like Chipotle and Kool-Aid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not all about social media, though. A lot of us consume information in different ways. Some prefer the website or blog format, while others like information presented in a newsletter or video adverts to watch on the go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure you understand your audience\u2019s preferences so you can reach them and think of creative ways to captivate them.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Engage with Your Audience<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While it won\u2019t always be applicable, engaging with your audience is essential for brand building, and there are many ways you can do this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is open to everyone. It\u2019s also one of the easier ways to engross your audience. You could do this by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>sharing your food ads and inviting views<\/li><li>asking followers to create user-generated content<\/li><li>offering discounts and contests.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Away from social media, you could include calls to action (CTAs), website links, and sign-up forms to drive customers back to your site and nurture leads.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Keep Ahead of Trends<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing what\u2019s hot is an effective way to boost your sales. One of the quickest ways of keeping up with new fashions is Google Trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use Google Trends for global searches or more localized regions, making it ideal for picking up on niche ideas for a specific area.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make It Personal<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Put a face to the name or tell the story behind the brand\u2019s origins in your advertising. Amy\u2019s Kitchen, for example, does this well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve only got to look at the story on the packaging to know Amy\u2019s Kitchen is a family business that advocates organic, wholesome foods. If you go further and look at the website, you\u2019ll see a group of happy employees. Additionally, you\u2019ll learn that Amy\u2019s supports local farmers and cares about quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amy\u2019s Kitchen also supports its message about eating well and community through:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>newsletters and blog posts<\/li><li>explaining its philosophy<\/li><li>giving visitors a glimpse inside its business<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are all things your brand can learn from and incorporate into your food ads. What\u2019s your unique story, and how can you use it in your branding? Can you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tell the story of its origins?<\/li><li>Feature your images?<\/li><li>Include your name in the brand?<\/li><li>Explain your company ethics?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Anything that differentiates your food ads will give you a better chance of getting noticed and set you apart from competitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tell Your Customers What to Do Next<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your customers or potential buyers have finished reading your emails, looking at your newsletters, or visiting your social media pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do you want them to do next, and how do you express this?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The usual technique is the CTA. For instance, if a would-be customer visits your website, where do you want them to go from there?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you want to encourage them to sign up for a newsletter or social media so they can learn more about your brand? Tell them, and maybe even offer an incentive!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The food industry is one of the most competitive, but that doesn\u2019t mean your brand hasn\u2019t got what it takes to get noticed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are several ways you can make your food ads more appealing to consumers, and it doesn\u2019t need to cost you a lot of money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a consistent style and tone, adding some personality, and engaging with your audience is something every food business can do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whichever method you use, make sure you choose the right platform so you can reach and engage with your ideal audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help running effective food ads, feel free to <a href=\"https:\/\/tmoneymarketing.com\/\">visit our website<\/a> or <a href=\"https:\/\/tmoneymarketing.com\/#contact\">reach out using our contact form<\/a>, our team can help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually. It\u2019s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with \u201chot\u201d products. For instance, more recently, there\u2019s been a high demand for health, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[10,7,4,5,6],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seotips","tag-online-reputation-management","tag-seo","tag-t-money-education","tag-t-money-marketing","tag-tareq-hajj"],"_links":{"self":[{"href":"https:\/\/tareqhajj.com\/index.php?rest_route=\/wp\/v2\/posts\/638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tareqhajj.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tareqhajj.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tareqhajj.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tareqhajj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=638"}],"version-history":[{"count":2,"href":"https:\/\/tareqhajj.com\/index.php?rest_route=\/wp\/v2\/posts\/638\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/tareqhajj.com\/index.php?rest_route=\/wp\/v2\/posts\/638\/revisions\/642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tareqhajj.com\/index.php?rest_route=\/wp\/v2\/media\/160"}],"wp:attachment":[{"href":"https:\/\/tareqhajj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tareqhajj.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tareqhajj.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}